Determinants of consumers" use of nutritional food labels (Journal article)

Drichoutis, A./ Lazaridis, P./ Nayga, R. M.

This paper analyzes the factors affecting nutritional food label use in Greece. The data used for the analysis are primary data collected from personal interviews with consumers shopping at supermarkets in Athens. The econometric approach treats nutrition knowledge as an endogenous variable when estimating the model for nutritional food label use. The nutritional food label use model was estimated using an ordered logit model. Furthermore, in order to find the magnitude of change in the predicted probabilities, marginal effects and discrete changes were computed for the independent variables of the nutritional food label use model. The results suggest that nutrition knowledge has a strong effect on nutritional label use, confirming the strong link hypothesis between knowledge and behaviour of consumers. Socio-demographic effects are also evident in both the nutritional knowledge and nutritional label use models.
Institution and School/Department of submitter: Πανεπιστήμιο Ιωαννίνων. Σχολή Οικονομικών και Κοινωνικών Επιστημών. Τμήμα Οικονομικών Επιστημών
Appears in Collections:Άρθρα σε επιστημονικά περιοδικά ( Ανοικτά)

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